Dreaimex

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DIAPERS

FRUIT JUICE

OILS

PLASTIC

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Main
objective

Introduce Dreaimex to the disposable diaper market in Haiti and the Dominican Republic, and develop a growing economic impact for the brand nationally and internationally. Specific objective
● Make our products known to attract the target audience.
● Motivate more potential customers for our portfolio.
● Capture more customers.
● Implement customer loyalty techniques.

Strategies by objectives Financial

  • Increase monthly net income by at least 15%.
  • Increase the percentage of sales in the Dominican Republic and Haiti by 20% over the next half year.
  • Increase website leads by 20%, by the end of 2024.
  • Achieve a 30% increase in the company’s stock price by the end of 2024.
  • Increase brand visibility by more than 50% in the market during the year 2024.

Strategic
targets

  • Obtain lower costs than direct competitors.
  • Achieve greater market share through superior customer service.
  • Place valuable content on social media and have engaging, educational, and easy-to-use technology on the website.
  • Obtain a high position in the market through outstanding service and high-quality products.
  • Run marketing campaigns that capture consumers’ attention. This is accompanied by the creation of a customer loyalty plan.

Means Tangible resources

  • Sales office
  • Warehouse
  • Two (2) trucks
  • Bank accounts to make and receive payments.

Intangible resources

  • Registered trademark PEPPAPAM
  • Good reputation in the market
  • One (2 years) offering diapers to the market
  • Motivated and helpful staff
  • Lots of experience in business management abilities
  • Possibility of having products in stock available 24 hours a day, every day of the year.
  • Ability to transport the product to any part of the country.
  • Business and inventory control system.
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